Tonight is Governor Romney's chance to pick up where they left off, and secure his victory. I've said it before and I'm saying it now, Mr. Romney currently has between 302-322 electoral votes. With the right words and story arc he can shore up that number, and potentially add to it.
It is clear that the Obama camp strategy is to reach female voters. His approach is 100% reproductive rights and women's healthcare. This tactic is being used to the extent that Sandra Fluke is a prime time speaker (Really?). In my post earlier this week I covered why this strategy will not work, now I am going to tell you what will work.
If Mitt Romney asked for my advice, this is what I would tell him... To create real, and lasting separation in a path to the White House, you should crush the Obama camp's plan to target women right out of the gate. Immediately, after the pleasantries and niceties that begin most speeches, you should swing for the fences.Your open should be along the lines of...
"My opponent is campaigning on women's reproductive rights and the idea that there is a war on women. He wants your taxes to pay for their medical care and contraception. Then, when people disagree with the taxpayer carrying the burden for this, his proxies say that there is a war on women. To President Obama and all of his surrogates, I say this... There is most definitely a war on women. A silent war with a jarring amount of casualties. Since president Obama took office, 780,000 more women are unemployed. That is a war of attrition on women in the workplace, on their financial stability, and on their freedom to pursue their goals and aspirations. I will make it my job, to create jobs, so that women can have the career they want, and the opportunities they want. The kind of jobs that come with benefits like healthcare, so that THEY can choose the doctor they want and buy the contraception that they think is best for them!"
From here Mr. Romney should drop any mention of the sitting President, less is more. He should transition into talking about himself, giving a highlight reel autobiography. To get into particulars, he should focus on his executive experience, and his successes. Tom Stemberg, the founder of Staples, is going to give a prime time speech about Mitt. This is going to be a great foundation for the success dialog. If you don't know the Mitt Romney Staples story, you may want to tune into CSPAN or your cable news channel of choice to watch. Mr. Stemberg will be on after 8 PM EST. Following Tom will be the former Massachusetts Lt. Gov, and the former Secretary of Workforce, both who served under Governor Romney. Mitt should build on what these people, and others have said by briefly recounting these experiences through his eyes. Next, he should add his involvement in the Olympics, and whatever accomplishments he is the most proud about. Then he should move into what he wants to do for America, and HOW he will do it. Americans are wanting a real record, and not just empty elocution. Governor Romney has a history of doing well for companies, events, and a state, but tonight is his chance to seal the deal on helping one specific person into an early retirement.